(see what I did there?!)
In the UK we call it ‘colour’ while our American cousins prefer ‘color’. However you write it, having an appreciation of how seeing different colours affects our mood is a great skill for every marketer.
With a hat tip to my former Microsoft colleague Steve Clayton, here’s a delightful little diagram from Pantone, the global colour experts, showing how colour fashions have shifted over time and how some brands have become synonymous with certain schemes. Enjoy!