Category Archives: Internet Safety
Today is Data Privacy Day, a day designed to raise public awareness of privacy and data protection issues. Microsoft is a leading supporter of the campaign and recently commissioned research to gauge public awareness of how location-based services work and how the data collected is used.
The vast majority (94%) of people who are aware of location-based services say they find these valuable, but more than half (52%) are concerned about the risks to their personal privacy.
The infographic below covers some of the issues highlighted in the research (click to enlarge):
And there’s a more detailed research report available here.
My advice: For marketers looking to use location-based data to target customers, it’s worth thinking carefully about how your campaign will be perceived, especially if it’s not clear how you acquired and are using location data. Whether you’re thinking of pushing out Bluetooth messages to passing shoppers or are using Facebook’s new Sponsored Story ad format, having a solid understanding of public concern can help ensure your campaign gets off on the right foot.
TechCrunch reports that a number of high profile business executives cluelessly accepted a Facebook friend request from someone impersonating Eric Schmidt, CEO of Google, this weekend. The report also highlights privacy issues arising from the lack of e-mail authentication required to create a new account on Facebook.
An unrelated study shows that 82% of babies under the age of 2 in Western countries already have a social media presence thanks to their photos having been uploaded by others, often not their parents.
Both stories serve as a useful reminder that we should all do more to protect our private data online.
The rules are simple. Lock down your social media privacy settings to a point where you’re happy that your data and identity will not be accessible to undesirables. And, if you’re responsible for children, you need to do the same for them to help keep them safe.
The roads are getting congested, which can mean only one thing: the new school term has just begun. And with the start of a fresh academic year comes a new season of evening presentations that I’ll be giving to parents at schools across Surrey, Kent, and Berkshire to help them understand the importance of internet safety and keeping their children from harm while online.
High up my job list is a task to narrate and upload my latest presentation to the web so more parents can get to see it. I’ll do that soon I promise, but until then you may enjoy a new e-book from Microsoft entitled “Own Your Space”. This e-book is aimed at teenagers and explains a host of common online threats like cyber bullying, phishing, and spyware.
But, even if your teenage years, like me, are well behind you, you’ll probably find some invaluable advice in this book .
Download the e-book directly from here and, if you want all chapters, choose either of the first two links labelled:
Microsoft .XPS format (requires Windows 7, Windows Vista or IE6 or later)
Adobe .PDF format (requires Acrobat Reader)