This Is Not An Insight at Social Media Week
Posted by Allister Frost
It’s Social Media Week (#SMW) in London and other cities around the world. And, like any social media conference, the microphone seems to attract more than its fair share of nonsense and misguided opinions masquerading as facts.
Fortunately there’s a deliciously barbed anonymous Tumblr page to bring our attention to some of the most mindless tweets emanating from any of SMW’s events across the capital. Not every victim deserves the pillaring they get, but others have no-one to blame but themselves.
The irony of the social media industry’s biggest enemy being social media itself isn’t lost here.
We’re all guilty of a lazy tweet here and there, and not everyone was early to the party. But let’s hope that this very not-so-gentle kick up the backside may encourage our industry’s spokespeople and observers to start thinking more deeply about the issues and the profound importance they have for our society. I know our industry can do better than this.
About Allister FrostI'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.
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