How to Write the Perfect Tweet

I’d say this infographic from Neomobile was almost perfect.

But I wouldn’t recommend always placing your links at the end of the tweet as that’s the first bit that’ll get cut off if people do an old style retweet or append copy to the start of a reply. It’s safer to put your links in the middle of the tweet—even if that may look a bit ugly—so the integrity of the link is never compromised.

After all, a tweet with a broken link is no use to anyone.

So, on balance, I think I’d recommend this sort of structure:

Allister Frost's Perfect Tweet Anatomy

(CTA = call to action)

What do you think?

Here’s Neomobile’s recommendation for comparison:

Neomobile Infographic of the Perfect tweet

Image source:

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on July 23, 2013, in Creativity, Social Media and tagged , , , . Bookmark the permalink. 3 Comments.

  1. Thanks for sharing our infographic Allister! We agree completely with your consideration, that links could also be placed also in the middle of the tweet, especially if the tweet is long. Thanks again and cheers!

  2. I never thought of placing the link in the middle of a Tweet… I will have to put that into use! Have you noticed any engagement improvements in creating Tweets this way?

    • Thanks Kim. It’s very difficult to assess the upside of this approach, even though it’s perfectly logical. I’d love to do a proper split test one day to see if we can prove the impact of links at different places in the 140 character count. I suspect the differences would be marginal (after the content of a tweet is either worth engaging with or not!) but it would be interesting to know for sure from empirical data.

      Another test to add to the list! Thanks.

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