Lessons From A Stiff Door


This is the entrance door to a bistro.

What’s the easiest option for the bistro owner: fix the door so customers cam come in easily or put up a sign telling them how they should use it?

I know which option customers would choose. And we all know which option the bistro owner should avoid.

Silly mistakes like this are common in business.

Does your business serve your customers or do you mistakenly demand that they serve you?

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on May 17, 2013, in Inspiration, Marketing, Noble Marketing and tagged , . Bookmark the permalink. Comments Off on Lessons From A Stiff Door.

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