Colour and Brands Through The Ages

Orange-by-Pantone-and-Wild-Orange-Media

(see what I did there?!)

In the UK we call it ‘colour’ while our American cousins prefer ‘color’. However you write it, having an appreciation of how seeing different colours affects our mood is a great skill for every marketer.

With a hat tip to my former Microsoft colleague Steve Clayton, here’s a delightful little diagram from Pantone, the global colour experts, showing how colour fashions have shifted over time and how some brands have become synonymous with certain schemes. Enjoy!

Pantone_Celebrate_Infographic

Read more at http://www.pantone.com/pages/pantone.aspx?pg=21111&ca=90

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on April 26, 2013, in Design, Digital Marketing and tagged , , . Bookmark the permalink. Comments Off on Colour and Brands Through The Ages.

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