Please Stop Treating Us Like Idiots

Dear Social Media Marketers,

I can imagine how tough it must be finding something interesting to say about your products, day in, day out. And I can forgive you when your advertising or promotional materials don’t always make me smile or laugh or think. But please could you stop treating me and my fellow consumers as idiots?

Even with 24/7 communication channels and two way conversation capabilities powered by social networking sites, it’s OK if we don’t talk all the time.

Take T.M.Lewin for instance. You sell shirts, nice shirts. But why do you think anyone would want to complete random, unrelated sentences on your behalf? If you treat us like idiots, you should expect the suitably juvenile responses you receive:


And Cillit Bang, much as I understand why you desperately need those ‘Likes’, do you really think anyone wants to share their motivational cleaning song with you? Linda Church has the right idea:

Cillit Bang

Even gravy brand Bisto is starting to show its desperation, shamelessly inviting us to fill in the blanks alongside a photo which they hope will entice us to give the correct answer:


I know this is the Internet we’re dealing with and all human life is there. But surely there’s something more interesting we could be talking about.

Or, as my mum taught me, if you don’t have anything useful to say, don’t say anything.

I and my fellow consumers would be very grateful if more social media marketers could also heed this advice.

Yours in despair,


About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on November 12, 2012, in Digital Marketing, Social Media and tagged , , . Bookmark the permalink. 3 Comments.

  1. Great stuff Allister! I agree that the web is treating us like morons, but we only have ourselves to blame. Less education means content is aimed at lower reading levels, television is aimed at the lowest common denominator just to to get people to watch more ads and memes continue to be void of culture, interest and quality.
    People can’t think about advertising because they aren’t asked to think about advertising. If ads, Facebook posts and commercials ALL challenged us more, we would HAVE to think when we see ads.
    Imagine. You would HAVE to think. Wow…

  2. Pay Attention! We all pay the cable company, the post office, and then we PAY with our attention on the TV advertisements.

  1. Pingback: Social Media: How not to dumb down - Crowdbait

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