Posted by Allister Frost
This is a lesson in how not to do social media marketing. Thomas Cook (the mammoth holiday tour operator) was too wrapped up in itself to spot a glaring opportunity right before its eyes.
Read through the following screenshots from Facebook and keep going to the end where you’ll see the stark difference another travel company’s approach:
Who wins? Both Lowcostholidays.com and Thomas Cook (the guy, not the mammoth holiday tour operator).
Need proof? Here’s Mr Thomas Cook enjoying his complimentary Paris holiday, courtesy of Lowcostholidays.com.
I know which company I’d rather book my next holiday with.
Posted on October 22, 2012, in Digital Marketing, Social Media and tagged Facebook, fail, social media. Bookmark the permalink. 6 Comments.
Great blog Allister – thanks for sharing!
Thanks for posting! Very interesting and helpful because I am writing my thesis for grad school on social media.
This is ridicules & more than likely made up !!! Just to make lowcost look good, they are the worst company for false advertising holidays all inclusive from £99 ??? Yeah right !!
Well Linzi, with UK media coverage in the Daily Mail, The Mirror and the Metro, if this is ‘made up’ as you suggest, it’s fooled a lot of journalists as well as me.
And just to prove that it isn’t fake, the very same Thomas Cook is in a band and here is their update on their band member going viral… http://www.facebook.com/soundofthefear/posts/459048994146862
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