Thoughts for those still in denial

Smart businesses run by smart people get it. They know that learning to be great at using social media channels is the key to their near-term (and possibly long term) success. They’ve long since figured out that the societal changes hastened by the rapid, widespread adoption of online communication platforms have ushered in an urgent need for organisations to embrace a new generation of business communication and collaboration styles.

head-in-sandYet so many other organisations still haven’t got it. Or perhaps, rather, they don’t want to get it. These changes are profound, complex and irreversible. It takes a brave business leader to face up to changes of this magnitude. Surely it would be easier to keep our heads firmly in the sand and hope this whole thing blows over? Few executives ever expected to tackle radical organisational change during their brief term in office; surely these tough issues would be better handled by their successors?

But this denial is no longer viable. It hasn’t been viable for most organisations for several years, but I firmly believe we’ve now passed the stage where any organisation can credibly afford to continue to ignore the changes that social media has brought.

Social media is firmly established as the most prominent business communication tool. While it remains confusing and fast-changing, the new behaviours it has taught us are already firmly entrenched in our daily lives. Social media has changed vast swathes of the general public who have adopted it and quickly learned to love it. Isn’t it time your business learned to love it to?

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on July 17, 2012, in Social Media and tagged . Bookmark the permalink. 4 Comments.

  1. I agree with you! Social media is very important for businesses today. How do you convince them to start using social media, especially a law firm?

  2. I agree with you! Social media is very important for businesses today. How do you convince them to start using social media, especially a law firm?

    • Every organisation’s start point is slightly different as, more than anything, the approach has to serve the firm’s *goals*. So, firstly work out and agree what you’re trying to achieve (e.g. revenue targets, client acquisition), identify gaps in your current sales/marketing approach, and then, only then, explore whether social media channels might help by auditing what your competitors and related industries are doing. By monitoring the online chatter for a few weeks you’ll quickly identify the possible benefits of dipping the firm’s toes into the social media pool. In most instances, embracing social media channels becomes a no-brainer. Good luck :)

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