Social data mining for successful copy
Posted by Allister Frost
There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage differs by geography. And simple social web analytics can also give you invaluable clues about the words people use most often, allowing you to mirror their behaviour and capture their attention.
For example, if you were writing about fizzy drinks, how does your audience refer to these products? Talking about pop or soda might work, but which is best? This simple study from Edwin Chen sheds some light on the answer. There are vast geographical differences across the globe, as well as within regions in culturally diverse countries like the USA and UK, Interesting stuff.
It’s just one example of how mass market intelligence can be used to improve your results. Read Edwin’s report to learn more and let me know what you’re doing to be just as smart.
About Allister FrostI'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.
Posted on July 13, 2012, in Digital Marketing, Search Marketing and tagged copywriting, data, keywords, SEO, social media. Bookmark the permalink. Comments Off on Social data mining for successful copy.
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