LinkedIn Company Pages: a no-brainer for your business

Microsoft Company Page on LinkedIn

LinkedIn has long had a feature called Company Pages, where approved company personnel can post information and updates about their organisation. This is a particularly useful feature for researchers and can help people learn key facts about your business without having to leave the LinkedIn site. Adding a basic company page to LinkedIn costs nothing; to get started go to http://www.linkedin.com/company/add/show. Once created, you can add details about products and services, job vacancies and even post regular status updates on behalf of your company to share your latest news. And, thanks to some changes implemented by LinkedIn very recently, these updates will now appear on the homepage of any LinkedIn users who follow your company – neat!

Of course, as with any social networking activity, the free service will only take you so far. If you want to build a strong virtual following you may need to invest with some cold hard cash in advertising on the LinkedIn network or to send InMails invitations to your page to customers and prospects.

But, whatever you do, be sure to explore these pages and decide what sort of presence your company should have on the world’s leading professional social network. It’s free, easy and a complete no-brainer.

To learn more about LinkedIn Company Pages visit http://learn.linkedin.com/company-pages/.

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on October 31, 2011, in Digital Marketing, Social Media and tagged . Bookmark the permalink. 2 Comments.

  1. It is a tool that not enough companies are using. Why do you think that so any are resisting its seemingly excellent way to engage? If I am a business, I want my employees to be on the cutting edge of technology. If they choose to follow me, they must have an interest in my company.

    I think it’s linked to the inability of large companies to change and for smaller businesses to learn new practices

  2. I read a report a while back put out by IBM on the current status of businesses and their involvement with social networking. Over 1700 CMO’s were interviewed. The report in a nutshell stated that most companies are way behind the curve when I comes to using social networking.

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