When social media goes wrong: The Guardian and 9-11

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The Wall Blog has an insightful analysis into why UK newspaper The Guardian found itself in such hot water yesterday after launching the @911tenyearsago Twitter account.

Too right, they got it badly wrong. But this story provides essential insights for any social media marketer about the fine line that divides success and mass finger-pointing abuse-hurling failure.

Read and learn at http://wallblog.co.uk/2011/09/12/how-the-guardian-blundered-into-bad-taste-with-its-911tenyearsago-twitter-account/

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on September 13, 2011, in Digital Marketing. Bookmark the permalink. 1 Comment.

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