Is it Twitter o’clock?: When is the best time to tweet?

Twitter-o'clockTwitter’s great when people can see what you’re sharing, but the harsh reality is that most of your twitter followers won’t ever see or read your latest tweet. Only those that are online  and paying attention to Twitter when you send it are likely to see your musings. Plus, of course, anyone who finds your content through other means like a search on Twitter or Bing, scrolling through their Twitter archive (who has time for this?) or sees a retweet from someone else.

That’s why eager Twitter users are often interested in finding out when their followers are most likely to be online so they can maximise their reach and ensure their precious 140 characters don’t disappear into a lonely echo chamber.

Tweriod is a great tool for gaining this sort of insight. After logging in, Tweriod can analyse the activities of your last 5,000 followers and tell you precisely when you should tweet to gain the most exposure. As they explain on their website:

Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.

There are graphs showing when you get the most @ replies by day and hour of the day, as well as advice on what times of day your tweets are most likely to gain the highest exposure. For me, it’s between 7-8am and 7-9pm, but your mileage may vary.

Example Tweriod graph

Remember, of course, that past activity is no guarantee of future behaviour so you shouldn’t take Tweriod’s recommendation’s too seriously. But it’s certainly a great way to analyse your followers’ behaviour and spot some simple changes you can introduce to greatly improve the effectiveness of your Twitter activity.

Give Tweriod a spin at www.tweriod.com and please let me know what you discover.

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on July 8, 2011, in Digital Marketing, Social Media and tagged , , , . Bookmark the permalink. 1 Comment.

  1. Love the combination of “smart social” and “solid digital”

    Use the digital to optimize, but be social in your interactions. Well done! Thanks for sharing and nice find. I’m about to run Tweriod myself.

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