What sort of person uses social networking sites in the UK?

I’ve been crunching data to get a picture of what sort of people visit the leading social networking sites. Here are three charts I created to show the distribution of age, education and income of users of the UK’s top 18 social networking sites in March 2011:

(click any chart to enlarge)
Age Distribution

Education Distribution

Income Distribution

I last ran this data back in September 2010. You can find those charts here. Hope you find this useful.

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on April 14, 2011, in Digital Marketing, Social Media and tagged , , , , , , . Bookmark the permalink. Comments Off on What sort of person uses social networking sites in the UK?.

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