B2C vs. B2B: Social Media is for everyone, even humans

I often speak with marketers from B2B companies who question the role that social media can play for them in their “dull, grey, suited, corporate sales world” (their words, not mine). My response is always to ask who they’re selling to. If it’s people (as in ‘human beings’) then social media may have a role to play. In fact, B2B marketers may even have a distinct advantage over their B2C counterparts because the size of any potential B2B audience is often considerably smaller, and therefore more manageable. And with fewer touchpoints, each relationship you maintain is worth more to you, making it easier to justify the investment you place in your relationship management efforts, be they through social media or otherwise.

imageThe gang at Radian 6 seem to agree with me. Their free e-book presents the arguments in favour of social media usage for B2B companies. Enjoy it below:

Click here to Download...

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on October 19, 2010, in Social Media and tagged , . Bookmark the permalink. 1 Comment.

  1. Hi Allister,

    Thank you so much for sharing our B2B ebook with your readers! It’s true, if you’re selling to people, there’s a good chance you can make social media work for you. Identifying exactly how to do that is where the work lies, and hopefully our ebook helps get folks started pinpointing some ways they can use social media in their B2B organizations.

    Thank you, again. We truly appreciate your sharing.



    Teresa Basich
    Community Manager, Radian6

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