Social Search: Charlene Li’s take on Bing’s new tricks

Charlene LiHere’s a link to a great summary from Altimeter’s Charlene Li on the impact that last week’s Bing/Facebook announcement could have on the ways we find information online. My key take outs:

  • The value of your social network increases dramatically when it can positively influence (speed up, increase accuracy/relevance, etc.) your search results
  • Facebook’s all powerful ‘Like’ feature got a huge boost by becoming the primary driver of social content presented in Bing’s search results
  • It’s more important than ever to manage your social network carefully. Simply accepting friend requests from strangers could now have a detrimental impact on your broader online experience
  • Traditional search engine optimisation (SEO) approaches are under threat of becoming less relevant. SEO will need to evolve to embrace the new social influence. I can see SEA and social media management having to fuse into one discipline in the very near future
  • Supporting your brand’s social presence to make it easy for people to express their likes and dislikes has never been more critical
  • Investing in PPC sponsored listings on search engines without a commensurate effort to enhance your brands social standing will become increasingly futile

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on October 18, 2010, in Search Marketing, Social Media and tagged , , . Bookmark the permalink. Comments Off on Social Search: Charlene Li’s take on Bing’s new tricks.

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