eMarketer.com recently published findings from a study of US small businesses comparing the results of social media tactics with expectations. The chart below speaks for itself; it’s encouraging to see that, in the most part, the accomplished results are broadly on a par with expectations. No surprise that the biggest shortfall lies in “identify and attract new customers”; in my experience most businesses greatly under-estimate the time it takes to build a robust network and start converting this into new sales leads.
How does your experience of social media marketing tactics compare?
I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.