Social media: comparing results with expectations

eMarketer.com recently published findings from a study of US small businesses comparing the results of social media tactics with expectations. The chart below speaks for itself; it’s encouraging to see that, in the most part, the accomplished results are broadly on a par with expectations. No surprise that the biggest shortfall lies in “identify and attract new customers”; in my experience most businesses greatly under-estimate the time it takes to build  a robust network and start converting this into new sales leads.

eMarketers June 2010 Social media tactics performance

How does your experience of social media marketing tactics compare?

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on October 4, 2010, in Social Media. Bookmark the permalink. Comments Off on Social media: comparing results with expectations.

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