Not-Quite-Maslow’s Hierarchy of Internet Needs

While Abraham Harold Maslow  spins furiously in his grave, Internet marketers are busy adapting his legendary hierarchy of needs for our new digitally-connected era. No surprise that the framework of Maslow’s thinking still stands the test of time today and we can draw reasonable parallels between the ways we express ourselves online and the more rudimentary psychological and physical needs that Maslow studied in the 1950s and 1960s.

Where are you on the pyramid? And where are your customers?

Thanks to Flowtown for sparking the idea.


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About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on September 17, 2010, in Digital Marketing, Inspiration and tagged , , . Bookmark the permalink. 1 Comment.

  1. It’s funny because it’s true. (I had a two-hour meeting with a client this morning that was basically talking about this stuff. Oh, for a viral video was the general theme).

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