Google Unveiled: how much the top brands spend
A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in June alone to stave off criticism of the oil leak in the Gulf of Mexico.
Interesting data. Read the full AdAge article here.