Google Unveiled: how much the top brands spend

A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in June alone to stave off criticism of the oil leak in the Gulf of Mexico.

Interesting data. Read the full AdAge article here.

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About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on September 7, 2010, in Search Marketing and tagged , , . Bookmark the permalink. Comments Off on Google Unveiled: how much the top brands spend.

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