Life’s too short for bad marketing

Sometimes the best marketing activities are the simplest. Like this photo, prepared by Scotland’s Rock Radio 96.3, that has helped them reached a huge online audience for the cost of little more than a few borrowed guitar racks and a cheap sign.

Air Guitar Sale

Or this beautifully produced advertising campaign for which deserves its current cyber fame for its brilliant simplicity and a cleverness that just makes you wish you had thought of it first.

See more examples from this campaign at

The best marketing work today is rooted in simplicity and cleverness of wit, not in vast overflowing budgets or global frameworks.

Hats off to the maestros behind these campaigns. More power to your pencils :-)

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on February 26, 2008, in Marketing. Bookmark the permalink. Comments Off on Life’s too short for bad marketing.

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